What about keywords?

Keywords are ideas in terms of words or phrases that define what your web page content is all about. These words or phrases should be relevant to your webpage that makes it possible for people to find your site via search engine.

Why Keywords are Essential to SEO

If you really want to make your website rank top on search engine result page (SERP), then your content must be relevant to the search. The way to do this, is to ensure that you have a list of search terms; words or phrases, that are used online to find contents relevant to yours, then create your own unique content using these words or phrases.

Relevant keywords used to create your web page would indicate to search engine bots that your content fits whatever search was made. The focus here is to describe your keywords in a way regular people would search for it online. To do this, you have to understand who your audience are and their needs.

If consistent words or phrases on your website does not relate to the search inquiry made, your website won’t be selected by search engine bots, it’s that simple.

How to Pick the Best Keywords For SEO

• Identify your target audience by putting yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, ‘If I wanted to find one of these products or services, what would I type into Google?’ You can expand that list by asking current customers to get their opinion on phrases they would use when searching for your products and services.
•  Study your competitors by first making a list of people in the same business niche, then go to their websites to see what keywords they are targeting. Read their content and view their metatags to help identify the keywords they are targeting. Looking at your competitor’s keywords will also help broaden your list of potential keywords to rank for.
• Use long tail keywords, a combination of three or more words or phrases that a search engine visitor would possibly use to search for your product or services. They generally attract more relevant traffic to your website, are typically less competitive, and easier to rank well on.