Description Tag
What Is Page Description Tag?
This is a summary of the content on your webpage which search engines show on their results page.
Why You Need It
Page Description tag gives your website more visibility when words or phrases searched for are contained on your site.
What SEO Pyramid Offers
SEO pyramid allows you to create a perfect description of your webpage with no more than 160 characters with its special feature which counts the length of characters a user enters and informs them in real-time if they exceed the recommended character length.
Tips for A Good Page Description:
- The right length for a page description isn’t as important as the message you want to convey. You should take enough space, at least 160 characters, to get crucial information about your page across, but keep it short and straight to the point.
- A good page description should be written in an active voice, they depict to the reader that you are speaking directly to them. Use words that are easy to understand and avoid adding your words that are technical or using metaphors people may not get.
- Include a call-to-action to your description. Ensure your reader knows you want then to perform a certain action after reading your page description on search engine. Make your call to action text more like an invitation, for example; Learn more, Get it now, Try for free etc.
- Ensure your page description contains the focus keywords you want to rank for and which are contained in your web page. If the search keyword matches a part of the text in the meta description, search engines will be more inclined to use that meta description and highlight it in the search results. This will make a visit to your website even more persuasive.
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